Do you want to boost your website or business with a service that offers great tools for that? Great! Then we will explain everything so you can choose assertively, according to the profile of your company and your customers.
• To do this, first we will explain what CMS are and how they work, and then we will go into details about two free systems, more specifically WordPress and Joomla !. Remember that even though they are free, both offer paid services and tools.
Are you ready for the journey and break to learn more about how to leverage your internet business? So let’s start!
CMS: what is it and how does it work?
CMS is the acronym for Content Management System, also known in Portuguese as Content Management System (SGC). These systems provide tools for anyone to create, edit, manage and publish content online.
To exemplify in a more practical way: the CMS is a system that offers a basic ready-made website structure, with an interface that makes it easy to customize this website, through the ready themes available, and with an area for creating and editing posts.
That’s how a blog works, for example. Currently, from large to small communication companies use content management systems (CMS) to facilitate creation, without imposing that their employees have technical programming knowledge.
This is a great advantage when using CMS, such as WordPress or Joomla !, because that way websites or blogs can be updated and maintained quickly and simply, without the need for extra costs with specialized personnel.
But it is worth remembering that even without this need to manage the site, the CMS does not replace a professional in the area, who can be responsible, both for the technological and programming (maintenance and infrastructure), and for the online content creation.
As its name says, it is a system, with tools that enable and facilitate the creation, editing and maintenance of online content.
However, it does not eliminate the need to host a website on a server. But do you know how a hosting service works? We will explain to you, to be clear later on why it is so important to start a website, whether it is a CMS or not.
Hosting: what is it and how to choose?
A content management system (CMS) also needs hosting to function.
As we will see later, WordPress offers a free hosting service, but with many limitations, while Joomla! assumes that you or your company has already hired such a service.
The hosting service serves for your website to be published and to remain on the air, being accessible to anyone, anywhere in the world with access to the internet and at any time.
To exemplify in a more practical way, imagine that hosting works like renting a physical space, in which your company works. She will always be there, even if there is no one inside, as long as the rent is paid for that space remains your company.
Thus, hosting is the payment of rent within a server, which will allow your website to function at all times, in addition to storing all the information necessary for it to continue working and appearing in the visitors’ browser.
With a hosting service, in addition to ensuring the uninterrupted operation of your website, you also guarantee technical support and assistance at strategic times, avoiding unnecessary headaches. These services provided with the hosting vary according to the server hired.
Currently there are several options for hosting services, and just like for the CMS, choosing the ideal option for your profile or that of your company is not a simple task, but to facilitate we will suggest three points to consider when choosing :
Type of accommodation: it is good to keep in mind which type of accommodation suits your profile best or best. The types of accommodation can be:
• Shared (more common and known only as website hosting);
• Dedicated (opposite to shared);
• VPS (middle ground between shared and dedicated).
References and CMS support: it is always good to check the opinions of other customers, the main evaluations, and if the hosting service supports the content management system (CMS) you have chosen.
Costs and resources: it is also ideal to check what costs and resources are offered, to ensure that you will have the best cost benefit with a hosting service that is ideal for your website.
Tools and features of a CMS
We know that the idea of creating a website can seem very complicated, and in a way it would be, if there were no content management systems (CMS). In addition to thinking about the ideal name and address, it would be necessary to hire a hosting service, programmers and web designers.
In summary, the tools and functionalities vary according to the content management system (CMS). Among the main ones are:
• Content management: creating and editing texts, videos and audios.
• Access to multiple users: allows multiple employees or collaborators to have access to the platform, in order to create or edit content on the website.
• Post scheduling: functionality that allows the scheduling of new publications, without the need for login for new posts to be made.
• Media library: storage of images, videos, audios and texts, which can be limited or not, according to the content management system (CMS).
• Design customization: customizable themes and templates, with varied customization options.
• Integration of plugins and extensions: these tools vary according to the content management systems (CMS), and serve to increase it.
• Sales system for e-commerce: varies according to the content management system (CMS), and can offer features such as integration with payment gateway.
• Optimization tool – SEO: with options that vary, from URL customization (website address or post), to tools that help in monitoring the website’s viewing metrics.
• Interaction with social networks: allows sharing on social networks associated with the website.
• Software security: tools such as two-factor authentication and security in the storage of website data.
Anyway, there are several tools and functionalities of a CMS, all of which are important for the creation and maintenance of a website that pushes on the network, something that was not always easy or that was only possible for programmers and developers, or that spent a lot of money .
With the CMS this whole process is simplified. As soon as the registration is done it is already possible to write the name and address of the website, being able to choose a free domain or not. With this initial step completed, it is time to customize the appearance of the site and create the first publication.
Below we’ll talk a little more about WordPress and Joomla !, two of the most popular content management systems (CMS).
Remember that both WordPress and Joomla! they are free, with some features being paid for, but to be able to use the open source version in both, that is, open source and free, it is necessary that your company has contracted a hosting service.
WordPress is well known on the web, both by bloggers and by companies that have blogs, after all it was created back in 2003 with the aim of being a platform for personal sites or focused on content.
Regarding the technical part, WordPress is also a perfect CMS for blogs, including on e-commerce sites.
There are two versions available, WorPpress.com and WordPress.og.
WordPress.com is ideal for blogs. This platform offers a free hosting service with WordPress software. In it you just have to register and choose one of the free domain options, or pay to have a personalized domain option. However, there are several limitations, with restricted features such as:
• Only the themes that are available on the site can be used, each with different limitations;
• Monetization only for paid plans;
• WorPress ads, brand and slogan on the website or blog;
• Source code inaccessible;
• Limited storage for free and cheaper plans.
Meanwhile, WordPress.org is ideal for e-commerce and large websites. To use this platform, you or your company must already have both a registered domain and a contracted hosting server, so just download the software and open source and install it on the server. Precisely because it has free and open code it is possible to use all available resources, without limitations, unlike wordpress.com.
Monique refers to search optimization (SEO), WordPress was considered for a time as the best platform among content producers, with plugins like WordPress SEO by Yoast, All-in-one SEO, SEO friendly images, and 404 Simple Redirect.
However, currently, there is no consensus as to whether it is still the best or not, leaving this question up to the plugins or extensions available for the content management system (CMS).
As we said earlier, both WordPress.org and Joomla! they have free and open code, which can be used free of charge, but for that you need a hosting service.
Therefore, to use Joomla !, it is necessary that you or your company already have a hosting server, on which the open source will be installed.
Joomla! it is considered the ideal platform for complex websites and e-commerce because of its customization options and features offered, without limitations compared to WordPress, especially with the totally free version.
However, the interface is not very intuitive, which makes learning about Joomla! and, consequently, it affects its popularity, something that also happens due to the need to already have a hosting service hired to use the platform.
A good advantage of Joomla! it’s also in security. It has features that reinforce the security of the site, such as two-factor authentication. The fact that it is not as popular as WordPress also helps, after all this influences the fact that it is not a frequent target of hackers.
Like WordPress, Joomla! it also offers support for search optimization (SEO) through some extensions like Xmap, SEO BOSS, and SH404SEF. It is currently difficult to know which of the two content management systems (CMS) is best in terms of optimization and there is no consensus among SEO content creators about this.
Thus, the performance of Joomla! As well as WordPress, in this regard, varies according to the plugins or extensions used on the site.
WordPress x Joomla!
To make it easier to view before we discuss the main points for choosing the ideal content management system (CMS), we will make a list of pros and cons for WordPress and Joomla !, according to the information passed previously.
WordPress – pros:
- Free version does not need hosting;
- Free domain options;
- Good user experience, which makes the platform more intuitive and easier to learn.
WordPress – cons:
- Free version (wordpress.com) has limited resources;
- Monetization available only for paid plans;
- Source code inaccessible.
Joomla! – pros:
- Versatility, which can be used both on complex and simple sites;
- Unlimited customization;
- Greater security with features such as two-factor authentication
Joomla! – cons:
- You must have a contracted hosting service;
- Longer learning time;
- Extension installation requirement.
Choosing the right CMS for you
Before we discuss the main points to consider when choosing a content management system (CMS), it is necessary to make it clear that, in order to choose the ideal CMS, you need to take into consideration what the objectives, needs, and objectives are. your company’s available resources to leverage online presence and business.
As we said before, WordPress.com is free, but very limited in terms of resources, which makes it ideal for blogs or personal websites, but it is not suitable for more professional uses, such as WordPress.org.
Usability: it is an important point to consider when choosing a content management system (CMS), as it defines how easy or simple it is to implement CMS on the server, in addition to the ease of using and learning how the platform and its tools work.
Plugins and extensions: Another important point to check is whether the CMS you have chosen offers resource options that are appropriate to your company’s website style (blog, corporate, e-commerce).
Customer experience: the consumer experience must also count when choosing. Just as usability is important for whoever is making the site, this point is important for visitors to that site and potential leads (customers).
Precisely because it is your business card on the internet, it is good to know if the visitor can access the content by any online means, whether by computer or mobile devices, in addition to how well the page runs in the main browsers.
Documentation: another important topic to be considered, although a little more technical, is access to system documentation. Basically, this is how the system works in its most technical aspects.
In general, a platform that does not provide system documentation should be avoided, so as not to have headaches in the future, and even worse, few resources to solve these headaches.
In addition, if possible, also avoid systems whose language and structure are poorly compatible with those already used by the company in order to avoid disharmony and generate a higher labor cost than necessary.
Support: it is good to check what support the CMS offers to its customers, but this is not the only one. Forums and pages on social networks are created by other users of content management systems (CMS), in order to gather and answer questions from each other.
Security: Depending on the type of website, this may be the most important point for you. Questions about features and integrations with plugins or extensions for e-commerce, for example, require that the system be as secure as possible. This is very important, never fail to check how safe and reliable the CMS is. So we come to the last point.
References: one of the ways to check the previous topics, but mainly the two points above, is by looking for references, whether with searches on the internet, on social networks or with friends who work or have other companies with an online presence. Information never hurts.
Taking all of this into consideration, together with your profile or that of your company, your needs and available resources, we hope that it will be easier to analyze and eventually conclude which content management system (CMS) is best for you.