Digital marketing is attracting more and more companies to the online environment. Many, in fact, already support part of their operations on the network. The problem is that, despite popularization, there is still a lot of misinformation about this issue circulating. In our article, we will talk about 5 myths and truths about the internet that companies still believe.
These are beliefs that arise mostly from lack of information. And we know that the internet itself can get in the way of undoing mistakes! After all, there is a lot of erroneous or incomplete data circulating on the network as if it were true. For the suspicious, it’s just one more reason to wrinkle your nose. Do you want to dispel these myths once and for all? Then read on!
- Maintaining an online presence is expensive
One of the great myths about the internet is that it costs too much to advertise or be present. Although the return is proportional to the investment, it is possible to reap good results even without spending a lot of money. Micro and small businesses can take advantage of inbound marketing, for example, and work with their social media.
It is also necessary to consider that even without a profile on one of these platforms, or your own website, your company is online. The reason behind this is simple: customers will comment on your brand on the internet. Soon, in one way or another, something about your venture will be on the network.
- The internet is not profitable
More traditional entrepreneurs often find it difficult to understand that an online presence does not mean cost, but investment. Even more difficult is to see how being connected can bring profits to the company. In general, these entrepreneurs have the view that a disclosure that does not lead to direct sales is a disadvantage.
They lose the chance to get to know their target audience better, and to interact with the audience to generate recognition. The insights that are extracted from this relationship can even influence the products and services offered, improving them. With the right amount of time, planning and monitoring, it is certain that profit will come.
- Great technical knowledge is required
Whether due to the terminology of digital marketing or the tools used on the internet, there are still those who see this environment as excessively technical. Therefore, they believe that great specialized knowledge is needed to deal with the internet. Nothing could be further from the truth.
Today digital tools are intuitive and digital marketing techniques can be learned for free. This means that programming skills or technical training do not limit the audience who can work online. In addition, numerous outsourcing companies offer guidance and support services to facilitate these processes.
- My company needs passwords with numbers and characters
Here we have a great truth about the networked environment. After all, passwords that are very easy or that refer to user facts, such as birthday, can be guessed easily. As cybercriminals have sophisticated tools, it is essential to create more robust passwords.
In addition, they must be changed periodically. There are software on the market, such as Kaspersky Password Manager, that help businesses manage their passwords. So they don’t risk forgetting the combination of letters, numbers and special characters.
- It’s not just for big companies
Finally, it is important to dispel the myth that small businesses do not need the internet. Quite the opposite. Certainly your target audience is present on the network.
Second, we saw that it is possible to work an online presence or service even with modest investments. Just have the right strategies to take advantage of this environment.
These were the main myths and truths about the internet that companies still believe. Do you have any of these fears? Don’t let them stop your company from benefiting from the online landscape!